Display a physical business address

A visible physical address builds user trust (especially for e-commerce and YMYL sites), supports local SEO rankings, and is a requirement for compliance in many jurisdictions.

Quick Reference

• Display a complete physical address on the contact page and footer
• Mark up the address with LocalBusiness schema or HTML microdata
• Consistent address format builds trust and supports local SEO
• Use <address> HTML element for semantic correctness

Check

Check the contact page and footer for a visible physical address. Verify the address is complete (street, city, state/region, postal code, country). Check whether the address uses the <address> HTML element and whether it is backed by LocalBusiness or PostalAddress schema markup.

Fix

Add the complete physical address to the footer and contact page. Wrap it in an <address> HTML element. Ensure the address exactly matches the address in your LocalBusiness JSON-LD schema and your Google Business Profile.

Explain

Displaying a physical address confirms to users and search engines that a business exists at a real location. For local SEO, the on-page address must match the address in Goo…