Write a meta description for each page
A compelling meta description acts as organic ad copy in search results—well-written descriptions improve click-through rates even though they are not a direct ranking signal.
Quick Reference
- Every page should have a unique meta description between 120–160 characters
- Meta descriptions are not a ranking factor but strongly influence click-through rates
- Write descriptions as a call to action that summarises the page value
- Google may override your description with content from the page
Check
Check the <head> for a <meta name='description'> tag. Verify it is present, unique, and between 120 and 160 characters. Flag pages where it is missing, duplicated, or outside the recommended length.
Fix
Add or update the <meta name='description' content='...'> tag in <head>. Write a unique summary of 120–160 characters that accurately describes the page content and includes a natural call to action or value proposition.
Explain
The meta description appears as the short paragraph below the title in search results. Although not a ranking factor, a compelling description improves click-through rate, which can indirectly benefit ran…
