Sector Overview
Workflow
Step 1: Define Scope
- Sector / subsector: What industry and how narrowly defined?
- Purpose: Client report, internal research, pitch material, idea generation
- Depth: High-level overview (5-10 pages) or deep dive (20-30 pages)
- Angle: Neutral landscape vs. thematic thesis (e.g., "AI infrastructure buildout")
- Universe: Public companies only, or include private?
Step 2: Market Overview
Market Size & Growth
- Total addressable market (TAM) with source
- Historical growth rate (5-year CAGR)
- Forecast growth rate and key assumptions
- Market segmentation (by product, geography, end market, customer type)
Industry Structure
- Fragmented vs. consolidated — top 5 market share
- Value chain map — where does value accrue?
- Business model types (subscription, transaction, licensing, services)
- Barriers to entry (capital, regulatory, technical, network effects)
Key Trends & Drivers
- Secular tailwinds (3-5 major trends)
- Headwinds and risks
- Technology disruption vectors
- Regulatory developments
- M&A activity and consolidation trends
Step 3: Competitive Landscape
Company Profiles (for top 5-10 pl…
